STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS - koreascholar

논문 상세보기

STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS

Joanna Lin, Billy Sung, Sean Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442354

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.160

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Pre-Roll Ad Humour Appeal Ad Avoidance Ad Skipping Intentions Ad Effectiveness Consumer Biometrics

저자

Sean Lee(Curtin University, Australia)
Billy Sung(Curtin University, Australia)
Joanna Lin(Curtin University, Australia)

같은 권호 다른 논문