ENHANCING MARKETING THROUGH THE INTEGRATION OF AGILE AND AI - koreascholar

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ENHANCING MARKETING THROUGH THE INTEGRATION OF AGILE AND AI

Dorottya Sári, Tony C. Garrett

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442355

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.161

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Agile Marketing Artificial Intelligence (AI)Digital Transformation Marketing Efficiency

저자

Tony C. Garrett(Korea University, South Korea)
Dorottya Sári(Korea University, South Korea)

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