논문 상세보기

EXPLORING THE IMPACT OF CERTAIN AND UNCERTAIN DISCOUNTS ON CONSUMER PERCEPTION AND BEHAVIOR

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/442356
모든 회원에게 무료로 제공됩니다.
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Jeffery Xie(Curtin University, China)
  • Kaiqiao Zhang(Curtin University, China)
  • Sean Lee(Curtin University, Australia)