EXPLORING THE IMPACT OF CERTAIN AND UNCERTAIN DISCOUNTS ON CONSUMER PERCEPTION AND BEHAVIOR - koreascholar

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EXPLORING THE IMPACT OF CERTAIN AND UNCERTAIN DISCOUNTS ON CONSUMER PERCEPTION AND BEHAVIOR

Jeffery Xie, Kaiqiao Zhang, Sean Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442356

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.162

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Certain Discounts Uncertain Discounts Consumer Satisfaction Positive Feelings Price Consciousness.

저자

Jeffery Xie(Curtin University, China)
Kaiqiao Zhang(Curtin University, China)
Sean Lee(Curtin University, Australia)

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