IN WEB3 WE TRUST: REDIFINING CUSTOMER LOYALTY AND DRIVING GROWTH IN TOURISM BOOKING PLATFORMS - koreascholar

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IN WEB3 WE TRUST: REDIFINING CUSTOMER LOYALTY AND DRIVING GROWTH IN TOURISM BOOKING PLATFORMS

Yifan Fan, Boyu Lin, Yufei Lin

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URLhttps://db.koreascholar.com/Article/Detail/442357

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.163

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Web3 Blockchain Trust Customer Loyalty NFTs Tourism Booking Platforms

저자

Yifan Fan(Southeast University, China)
Boyu Lin(City University of Macau, China)
Yufei Lin(The Chinese University of Hong Kong, China)

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