DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM - koreascholar

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DESIGN ETHNOGRAPHY FOR AUTHENTIC AND INFORMATIVE VR-ENABLED EXPERIENTIAL TOURISM

Haoran Zhang, Alex Ivanov

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URLhttps://db.koreascholar.com/Article/Detail/442358

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.164-170

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

VR-Enabled Experiential Tourism Virtual Reality Digital Tourism Experiences Ethnography Chinese Tea Tourism

저자

Alex Ivanov(The Hong Kong Polytechnic University, Hong Kong)
Haoran Zhang(The Hong Kong Polytechnic University, Hong Kong)

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