EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES - koreascholar

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EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES

Bingqing Yi, Erin Cho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442360

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.172

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-Generated Design Consumer Behavior Brand Loyalty Cultural Design Brand Types

저자

Bingqing Yi(Hong Kong Polytechnic University, Hong Kong)
Erin Cho(Hong Kong Polytechnic University, Hong Kong)

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