IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE - koreascholar

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IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE

Shan-Ying Shih, Chieh-Ju Lee, Tun-Min (Catherine) Jai

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URLhttps://db.koreascholar.com/Article/Detail/442363

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.177

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Reality Shopping UTAUT2 Behavioral Intention Purchase Behavior Immersive Retail Experience

저자

Shan-Ying Shih(Fu Jen Catholic University, Taiwan)
Chieh-Ju Lee(Fu Jen Catholic University, Taiwan)
Tun-Min (Catherine) Jai(Texas Tech University, USA)

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