‘STAND BY YOU’: AI-DRIVEN HEALTHCARE MARKETING FOR ENHANCED PATIENT ENGAGEMENT - koreascholar

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‘STAND BY YOU’: AI-DRIVEN HEALTHCARE MARKETING FOR ENHANCED PATIENT ENGAGEMENT

Akanksha Mishra, Neeraj Pandey

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442364

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.178-181

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI AI driven marketing Consumer experience Healthcare

저자

Akanksha Mishra(Indian Institute of Management, India)
Neeraj Pandey(Indian Institute of Management, India)

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