IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING - koreascholar

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IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING

Anwar Sadat Shimul, Isaac Cheah, Mahabubur Rahman, Mai Nguyen

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442388

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.182-187

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Brands Brand Equity Corporate Environmentalism Brand Authenticity Brand Globalness

저자

Mai Nguyen(Griffith University, Australia)
Mahabubur Rahman(University of Rennes, France)
Isaac Cheah(Curtin University, Australia)
Anwar Sadat Shimul(Curtin University, Australia)

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