ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI - koreascholar

논문 상세보기

ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI

Amalia Nangeroni, Annamaria Esposito

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442390

구독 기관 인증 시 무료 이용이 가능합니다. 4,600원

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.189-202

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artification Sustainability Global Luxury Sector Buccellati

저자

Annamaria Esposito(IULM University, Milan, Italy)
Amalia Nangeroni(IULM University, Milan, Italy)

같은 권호 다른 논문