HOW DOES REGULATORY FOCUS INFLUENCE CONSUMERS’ SHARING OF AI GENERATED PHOTOS? - koreascholar

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HOW DOES REGULATORY FOCUS INFLUENCE CONSUMERS’ SHARING OF AI GENERATED PHOTOS?

Yi Xie, Xiyuan Zhang, Yanhong Zhang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442391

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.203

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Generated Personal Photos Authenticity Regulatory Focus Self-verification Motivation Self-enhancement Motivation

저자

Yanhong Zhang(Shandong Women’s University, China)
Xiyuan Zhang(University of International Business and Economics, China)
Yi Xie(Beijing Normal University, China)

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