THE IMPACT OF AI ASSISTANT MEDIA TYPES ON USERS’ EMOTIONAL DISCLOSURE WILLINGNESS: DUAL MEDIATION EFFECTS AND THE MODERATING ROLE OF RESPONSE STYLE - koreascholar

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THE IMPACT OF AI ASSISTANT MEDIA TYPES ON USERS’ EMOTIONAL DISCLOSURE WILLINGNESS: DUAL MEDIATION EFFECTS AND THE MODERATING ROLE OF RESPONSE STYLE

Bingcan Li, Yi Huang, Rukun Zhang

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URLhttps://db.koreascholar.com/Article/Detail/442394

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.206-210

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Assistant Emotional Disclosure Media Type Smartphone PC Response Style Personal Nature

저자

Rukun Zhang(School of Media and Communication, Shenzhen University, China)
Yi Huang(School of Media and Communication, Shenzhen University, China)
Bingcan Li(School of Media and Communication, Shenzhen University, China)

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