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THE IMPACT OF AI ASSISTANT MEDIA TYPES ON USERS’ EMOTIONAL DISCLOSURE WILLINGNESS: DUAL MEDIATION EFFECTS AND THE MODERATING ROLE OF RESPONSE STYLE

Bingcan Li, Yi Huang, Rukun Zhang
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/442394
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.206-210
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
AI AssistantEmotional DisclosureMedia TypeSmartphonePCResponse StylePersonal Nature
저자
  • Bingcan Li(School of Media and Communication, Shenzhen University, China)
  • Yi Huang(School of Media and Communication, Shenzhen University, China)
  • Rukun Zhang(School of Media and Communication, Shenzhen University, China)
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