BACKLASH AGAINST ACTIVISM IN REWARD-BASED CROWDFUNDING CAMPAIGNS - koreascholar

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BACKLASH AGAINST ACTIVISM IN REWARD-BASED CROWDFUNDING CAMPAIGNS

Erlinde Cornelis, Mujtaba Ahsan, Alex Yao Yao

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442395

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.211

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Crowdfunding Campaigns Socio-political Activism Backlash

저자

Alex Yao Yao(San Diego State Univeresity, United States)
Mujtaba Ahsan(San Diego State Univeresity, United States)
Erlinde Cornelis(San Diego State Univeresity, United States)

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