DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS - koreascholar

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DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS

Heaseung Jeong, Yongjun Sung

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442396

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.212-216

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-generated Advertising Bibliometric Analysis Topic Modeling Virtual Influencers AI Advertising Literature

저자

Yongjun Sung(Korea University, South Korea)
Heaseung Jeong(Inha University, South Korea)

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