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ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS

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  • URLhttps://db.koreascholar.com/Article/Detail/442397
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Athena Wei Chee Chong(Curtin University, Malaysia)
  • Tiong Ying Ying(Curtin University, Malaysia)
  • Isaac Cheah(Curtin University, Australia)
  • Yap Ching Seng(Curtin University, Malaysia)
  • Joseph Sia Kee Ming(Curtin University Malaysia)