YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF) - koreascholar

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YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)

Hanna Lee, Angie Lee, Jung-Hwang Kim, Ui-Jeen Yu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442399

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.220-224

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Metaverse Creativity Luxuriousness Product coolness Luxury brand Past experience Attitude Purchase intention

저자

Ui-Jeen Yu(Illinois State University, USA)
Jung-Hwang Kim(University of South Carolina, USA)
Angie Lee(Auburn University, USA)
Hanna Lee(NC State University, USA)

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