REVOLUTIONIZING FASHION ADVERTISING: THE ROLE OF MIXED REALITY IN LUXURY BRAND EXPERIENCES - koreascholar

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REVOLUTIONIZING FASHION ADVERTISING: THE ROLE OF MIXED REALITY IN LUXURY BRAND EXPERIENCES

Yihua Yu, Yeojin Choi, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442401

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.226

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Mixed Reality Luxury Fashion Experiential Marketing Perceived Consumer Value Consumer Behavior

저자

Eunju Ko(Yonsei University, Republic of Korea)
Yeojin Choi(Yonsei University, Republic of Korea)
Yihua Yu(Yonsei University, Republic of Korea)

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