THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE - koreascholar

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THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE

Katalin Hartl, Tommi Laukkanen, Ákos Varga

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442404

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.229

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Thinking styles Customer experience Augmented reality Mobile apps AR-enabled Mobile Apps

저자

Ákos Varga(Corvinus University of Budapest, Hungary)
Tommi Laukkanen(University of Eastern Finland, Finland)
Katalin Hartl(Corvinus University of Budapest, Hungary)

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