CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL - koreascholar

논문 상세보기

CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL

Mina Cho, Zhiying Hou, Ian Phau

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442433

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.252-256

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Micro-Credentials Adult Learners Consumer Behavior Enrollment Intention Neoliberal Learning Economy

저자

Mina Cho(Curtin University, Australia)
Zhiying Hou(UCSI University, Malaysia)
Ian Phau(Curtin University, Australia)

같은 권호 다른 논문