GREENWASHING IN ADVERTISING: CONSUMER PERCEPTIONS, MORAL OUTRAGE, AND THE PATHTO BRAND AVOIDANCE - koreascholar

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GREENWASHING IN ADVERTISING: CONSUMER PERCEPTIONS, MORAL OUTRAGE, AND THE PATHTO BRAND AVOIDANCE

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442434

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.257

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Greenwashing Moral Outrage Brand Avoidance Environmental Communication.

저자

Anuj Jain(Indian Institute of Management, Sirmaur, India)

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