논문 상세보기

HOW PARASOCIAL INTERACTIONS DRIVE ONLINE PURCHASE INTENTIONS: A META-ANALYSIS

Zeeshan Majeed Nadroo, Nivin Vinoi, Amit Shankar
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/442435
모든 회원에게 무료로 제공됩니다.
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.258
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Parasocial InteractionMeta-AnalysisParasocial RelationshipsMeta-analysisInfluencer MarketingSource Credibility
저자
  • Zeeshan Majeed Nadroo(Indian Institute of Managemnt, Visakhapatnam, India)
  • Nivin Vinoi(Indian Institute of Managemnt, Visakhapatnam, India)
  • Amit Shankar(Indian Institute of Managemnt, Visakhapatnam, India)
인용하기
양식 선택
언어 선택
로그인