HOW PARASOCIAL INTERACTIONS DRIVE ONLINE PURCHASE INTENTIONS: A META-ANALYSIS - koreascholar

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HOW PARASOCIAL INTERACTIONS DRIVE ONLINE PURCHASE INTENTIONS: A META-ANALYSIS

Zeeshan Majeed Nadroo, Nivin Vinoi, Amit Shankar

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URLhttps://db.koreascholar.com/Article/Detail/442435

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.258

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Parasocial Interaction Meta-Analysis Parasocial Relationships Meta-analysis Influencer Marketing Source Credibility

저자

Zeeshan Majeed Nadroo(Indian Institute of Managemnt, Visakhapatnam, India)
Nivin Vinoi(Indian Institute of Managemnt, Visakhapatnam, India)
Amit Shankar(Indian Institute of Managemnt, Visakhapatnam, India)

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