LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY - koreascholar

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LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Niramon Rawangngam, Pitchayaporn Pongsakornrungsilp, Yu He, Long Li, Vikas Kumar, Shishank Shishank

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442438

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.265-269

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social Listening Crisis Management Reputation Risks Thailand Tourism

저자

Shishank Shishank(Birmingham City University, UK)
Vikas Kumar(Birmingham City University, UK)
Long Li(Nanning Vocational and Technical University, China)
Yu He(Guangzhou Xinhua University, China)
Pitchayaporn Pongsakornrungsilp(Faculty of Liberal Arts and Science, Thailand)
Niramon Rawangngam(Walailak University, Thailand)
Pimlapas Pongsakornrungsilp(Walailak University, Thailand)
Siwarit Pongsakornrungsilp(Walailak University, Thailand)

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