LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY

Siwarit Pongsakornrungsilp; Pimlapas Pongsakornrungsilp; Niramon Rawangngam; Pitchayaporn Pongsakornrungsilp; Yu He; Long Li; Vikas Kumar; Shishank Shishank

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LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Niramon Rawangngam, Pitchayaporn Pongsakornrungsilp, Yu He, Long Li, Vikas Kumar, Shishank Shishank

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442438

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.265-269

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social ListeningCrisis ManagementReputation RisksThailandTourism

저자

Siwarit Pongsakornrungsilp(Walailak University, Thailand)
Pimlapas Pongsakornrungsilp(Walailak University, Thailand)
Niramon Rawangngam(Walailak University, Thailand)
Pitchayaporn Pongsakornrungsilp(Faculty of Liberal Arts and Science, Thailand)
Yu He(Guangzhou Xinhua University, China)
Long Li(Nanning Vocational and Technical University, China)
Vikas Kumar(Birmingham City University, UK)
Shishank Shishank(Birmingham City University, UK)

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