USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES - koreascholar

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USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES

Jia Heng Li, Tae Hyun Baek

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442439

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.270-274

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Pet-Friendly Hotels User-Generated Reviews Machine Learning Approach Traveler Preference Satisfaction

저자

Tae Hyun Baek(Sungkyunkwan University, Republic of Korea)
Jia Heng Li(Sungkyunkwan University, Republic of Korea)

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