WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA - koreascholar

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WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA

Ashley Stevens Chenn, David Lyu, Chenhao Wang, Erin Cho

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URLhttps://db.koreascholar.com/Article/Detail/442440

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.275-276

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Web3 Luxury Fashion Industry Blockchain Customer Engagement Brands Identify

저자

Ashley Stevens Chenn(The Hong Kong Polytechnic University, HKSAR)
David Lyu(The Hong Kong Polytechnic University, HKSAR)
Chenhao Wang(The Hong Kong Polytechnic University, HKSAR)
Erin Cho(The Hong Kong Polytechnic University, HKSAR)

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