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TRANSPARENT TECHNOLOGY: EVALUATING THE IMPACT OF AI-GENERATED AD DISCLOSURE ON CONSUMER TRUST, AUTHENTICITY, AND PURCHASE INTENTION
Yao Yao
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/442446
키워드
Generative AIAI DisclosureAdvertising DisclosureConsumer TrustAuthenticityPurchase Intention
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