DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY

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Daisy Lee, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Calvin Wan

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital OrderingConsumer Food WastePlate WasteStakeholder TheorySocial Marketing

저자

Daisy Lee(School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong, China)
Tiffany Cheng Han Leung(Faculty of Business, City University of Macau, Macau, China)
Sharyn Rundle-Thiele(Social Marketing@Griffith, Griffith University, Australia)
Calvin Wan(Henley Business School, University of Reading, UK)

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