EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS - koreascholar

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EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS

Sohyoun Shin, Sungho Lee, Hyunjung Kim, Haejoon Shin

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URLhttps://db.koreascholar.com/Article/Detail/442448

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.295-296

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand CrisisLuxury IndustrySpilloverCommunicationRival Brands

저자

Sohyoun Shin(California State University, Chico, United States)
Sungho Lee(University of Seoul, South Korea)
Hyunjung Kim(California State University, Chico, United States)
Haejoon Shin(Korea University, South Korea)

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