EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS - koreascholar

논문 상세보기

EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS

Sohyoun Shin, Sungho Lee, Hyunjung Kim, Haejoon Shin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442448

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.295-296

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand Crisis Luxury Industry Spillover Communication Rival Brands

저자

Haejoon Shin(Korea University, South Korea)
Hyunjung Kim(California State University, Chico, United States)
Sungho Lee(University of Seoul, South Korea)
Sohyoun Shin(California State University, Chico, United States)

같은 권호 다른 논문