GENDER DIFFERENCES IN RESPONDING TO AI VERSUS HUMAN-DESIGNED LUXURY GOODS - koreascholar

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GENDER DIFFERENCES IN RESPONDING TO AI VERSUS HUMAN-DESIGNED LUXURY GOODS

Yin Zhu Jin, Jia Heng Li, Tae Hyun Baek

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442449

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.297-301

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI design Luxury goods Human design Gender Willingness to pay

저자

Yin Zhu Jin(Sungkyunkwan University, Republic of Korea)
Jia Heng Li(Sungkyunkwan University, Republic of Korea)
Tae Hyun Baek(Sungkyunkwan University, Republic of Korea)

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