MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION - koreascholar

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MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION

Sanghee Kim, Hyo Jung (Julie) Chang, Robert Paul Jones, Tunmin (Catherine) Jai

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442451

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.303

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Purchase TypesVeblen EffectSnob EffectBandwagon EffectSelf-Gifting

저자

Sanghee Kim(Texas Tech University, USA)
Hyo Jung (Julie) Chang(Texas Tech University, USA)
Robert Paul Jones(Texas Tech University, USA)
Tunmin (Catherine) Jai(Texas Tech University, USA)

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