REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS - koreascholar

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REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS

Jin Jeong, Silvia Pérez-Bou

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442452

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.304-307

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Cross-cultural Study Localization Consumer Experience Retail Fashion Store format New Luxury eWOM Global Luxury Branding

저자

Silvia Pérez-Bou(University of Navarra, Spain)
Jin Jeong(National University of Seoul, Republic of Korea)

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