INSPIRING CONSUMERS USING AUGMENTED REALITY (AR) IN RETAILING: THE VALUE CO-CREATION PERSPECTIVE AND BOUNDARY CONDITION OF IMPLICIT BELIEFS - koreascholar

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INSPIRING CONSUMERS USING AUGMENTED REALITY (AR) IN RETAILING: THE VALUE CO-CREATION PERSPECTIVE AND BOUNDARY CONDITION OF IMPLICIT BELIEFS

Tsunwai Wesley Yuen, Jie Sun

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URLhttps://db.koreascholar.com/Article/Detail/442453

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.308

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Augmented Reality (AR)Value Co-creation Inspiration Implicit Beliefs

저자

Tsunwai Wesley Yuen(Royal Holloway University of London, United Kingdom)
Jie Sun(De Montfort University Dubai, United Arab Emirates)

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