INSPIRING CONSUMER POSSIBLE SELVES IN AUGMENTED REALITY WITH AWE - koreascholar

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INSPIRING CONSUMER POSSIBLE SELVES IN AUGMENTED REALITY WITH AWE

Ruyu Yun, Jie Meng

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442454

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.309

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Augmented Reality Awe Possible selves Purchase Behavior PAD Model

저자

Jie Meng(Loughborough University, United Kingdom)
Ruyu Yun(Loughborough University, United Kingdom)

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