ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE - koreascholar

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ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE

Zhaohan Xie, Yining Yu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442455

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.310

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Service Robots Free Trial Marketing Reciprocity Theory Indebtedness Self-Construal

저자

Zhaohan Xie(Ningbo University, China)
Yining Yu(Xi’an Jiaotong-liverpool University, China)

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