HOW HUMOR IS BETTER? THE IMPACT OF HUMOROUS LANGUAGE STYLE OF SOCIAL ROBOT ON USER SOCIAL REACTION - koreascholar

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HOW HUMOR IS BETTER? THE IMPACT OF HUMOROUS LANGUAGE STYLE OF SOCIAL ROBOT ON USER SOCIAL REACTION

Kunyan Wang, Lin Fang, Jiaoju Ge, Guoxin Li

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URLhttps://db.koreascholar.com/Article/Detail/442456

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.311-312

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Humorous Language Style Social Robots User Social Response Humor Appreciation Self-Esteem Moderation

저자

Guoxin Li(Harbin Institute of Technology, China)
Jiaoju Ge(Harbin Institute of Technology Shenzhen, China)
Lin Fang(Harbin Institute of Technology, China)
Kunyan Wang(Harbin Institute of Technology, China)

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