AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS - koreascholar

논문 상세보기

AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS

Sakshi Korde, Satadruta Mookherjee, Fiona Schweitzer

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442457

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.313

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Avatar Context Alignment Self-Brand Connection Purchase Behavior

저자

Sakshi Korde(Wilfrid Laurier University, Canada)
Satadruta Mookherjee(Grenoble École de Management, France)
Fiona Schweitzer(Grenoble École de Management, France)

같은 권호 다른 논문