HOW DISCLOSURE TYPE AND AI-DESIGNED POST MATTERS FOR INFLUENCER ADVERTISING ON SOCIAL MEDIA - koreascholar

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HOW DISCLOSURE TYPE AND AI-DESIGNED POST MATTERS FOR INFLUENCER ADVERTISING ON SOCIAL MEDIA

Juan Shan, Chun Wang, Liang Jiang, Annie Peng Cui

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URLhttps://db.koreascholar.com/Article/Detail/442459

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.318

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Influencer Marketing Sponsorship Disclosure AI-designed Post Multiple Motive Inference Trustworthiness eWOM Intention

저자

Annie Peng Cui(West Virginia University, USA)
Liang Jiang(University of Quebec at Montreal, Canada)
Chun Wang(Shanghai University, China)
Juan Shan(Shanghai University, China)

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