FROM PIXELS TO PERSUASION: ASSESSING AUTHENTICITY AND CREDIBILITY AS MECHANISMS OF VIRTUAL INFLUENCER MARKETING - koreascholar

논문 상세보기

FROM PIXELS TO PERSUASION: ASSESSING AUTHENTICITY AND CREDIBILITY AS MECHANISMS OF VIRTUAL INFLUENCER MARKETING

Jiemin Looi, Eunjin (Anna) Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442460

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.319

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Influencers Human-Likeness Perceived Authenticity Perceived Credibility Human-AI Interaction

저자

Eunjin (Anna) Kim(University of Southern California, USA)
Jiemin Looi(Hong Kong Baptist University, Hong Kong SAR)

같은 권호 다른 논문