THE PARADOX OF BRAND ACTIVISM ADVERTISING: BRIDGING DIVIDES AND DEEPENING POLARIZATION - koreascholar

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THE PARADOX OF BRAND ACTIVISM ADVERTISING: BRIDGING DIVIDES AND DEEPENING POLARIZATION

Yuhosua Ryoo, Matthew Lunde, Pradeep Jacob, Marat Bakpayev

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442461

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.320

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Marat Bakpayev(University of Minnesota Duluth, United States)
Pradeep Jacob(University of Minnesota Duluth, United States)
Matthew Lunde(University of Minnesota Duluth, United States)
Yuhosua Ryoo(University of Minnesota Duluth, United States)

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