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THE PARADOX OF BRAND ACTIVISM ADVERTISING: BRIDGING DIVIDES AND DEEPENING POLARIZATION

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  • URLhttps://db.koreascholar.com/Article/Detail/442461
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Yuhosua Ryoo(University of Minnesota Duluth, United States)
  • Matthew Lunde(University of Minnesota Duluth, United States)
  • Pradeep Jacob(University of Minnesota Duluth, United States)
  • Marat Bakpayev(University of Minnesota Duluth, United States)