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CHARISMATIC FASHION DESIGNERS’ IMPACT ON CONSUMERS’ BRAND PERCEPTION : AN APPLICATION OF HEIDER’S BALANCE THEORY

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  • URLhttps://db.koreascholar.com/Article/Detail/442463
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Priscilla Y. L. Chan(Manchester Metropolitan University, UK)
  • P. Y. Mok(The Hong Kong University of Science and Technology, HK)
  • Andy Wong(Co-founder of Loom Loop, Loom Loop – HK, UK)
  • Glory Wan(KMT HANSA CORP., USA)