CHARISMATIC FASHION DESIGNERS’ IMPACT ON CONSUMERS’ BRAND PERCEPTION : AN APPLICATION OF HEIDER’S BALANCE THEORY - koreascholar

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CHARISMATIC FASHION DESIGNERS’ IMPACT ON CONSUMERS’ BRAND PERCEPTION : AN APPLICATION OF HEIDER’S BALANCE THEORY

Priscilla Y. L. Chan, P. Y. Mok, Andy Wong, Glory Wan

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URLhttps://db.koreascholar.com/Article/Detail/442463

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.326-327

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Metaverse Consumer Experience Luxury Brand Fantasy Promotion

저자

Priscilla Y. L. Chan(Manchester Metropolitan University, UK)
P. Y. Mok(The Hong Kong University of Science and Technology, HK)
Andy Wong(Co-founder of Loom Loop, Loom Loop – HK, UK)
Glory Wan(KMT HANSA CORP., USA)

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