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THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS
Jung Eun Lee, Jia Wu
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/442465
키워드
Inclusive MarketingAnthropomorphismLuxurySocial PerceptionsStereotype Content Model.
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