STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING - koreascholar

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STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING

Hanna Shin, Donghwy An, Nara Youn

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442466

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.330

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Advertising High vs. Low Art Self-Expressive Purchase Intention Perceived Status and Autonomy Moderated Mediation (Status Seeking & Openness to Experience)

저자

Hanna Shin(Hongik University, Republic of Korea)
Donghwy An(Seoul National University, Republic of Korea)
Nara Youn(Hongik University, Republic of Korea)

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