WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING - koreascholar

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WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING

Sharon Nunoo, Eddie Ruofei Chen, Morolake Dairo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442467

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.331

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Advertising Storytelling Kente Brand heritage Cultural Representation

저자

Morolake Dairo(Manchester Metropolitan University, United Kingdom)
Eddie Ruofei Chen(Manchester Metropolitan University, United Kingdom)
Sharon Nunoo(Manchester Metropolitan University, United Kingdom)

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