THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK - koreascholar

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THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK

Shuyi Hao, Mourad Touzani

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442469

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.333

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Metaverse Consumer Experience Luxury Brand Fantasy Promotion

저자

Shuyi Hao(ICN Business School & CEREFIGE, France)
Mourad Touzani(NEOMA Business School, France)

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