VALUE CO-CREATION THROUGH EMPLOYEE-SERVICE ROBOTICS COLLABORATION: THE ROLE OF EMPLOYEE CREATIVITY - koreascholar

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VALUE CO-CREATION THROUGH EMPLOYEE-SERVICE ROBOTICS COLLABORATION: THE ROLE OF EMPLOYEE CREATIVITY

Roshan Panditharathna, Yang-Im Lee, Peter Trim, Yang Liu, David Bamber, Dishali Moratuwage

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442472

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.356-358

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Value co-creation Employee-Service Robotics Collaboration Employee Creativity

저자

Roshan Panditharathna(University of Westminster, UK)
Yang-Im Lee(University of Westminster, UK)
Peter Trim(Birkbeck, University of London, UK)
Yang Liu(University of Westminster, UK)
David Bamber(University of Central Lancashire, UK)
Dishali Moratuwage(Altria Consulting, Sri Lanka)

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