COMBATING BRAND SPILLOVER: PLATFORM STRATEGIES - koreascholar

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COMBATING BRAND SPILLOVER: PLATFORM STRATEGIES

Feng Li, Yijia Wu, Neo Wong

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URLhttps://db.koreascholar.com/Article/Detail/442473

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.359

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Manufacturer EncroachmentPlatformPrivate BrandPlatform EnablementBrand Spillover

저자

Feng Li(Jiangnan University, China)
Yijia Wu(Jiangnan University, China)
Neo Wong(KSMS, Jiangnan University, China)

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