LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR - koreascholar

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LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR

Lingyan Zhang, Elisa Chan, Lisa Wan

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URLhttps://db.koreascholar.com/Article/Detail/442475

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.361-362

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Karmic Belief Karmic Reward Intentions to Donate Compassion Motivation

저자

Lingyan Zhang(The Chinese University of Hong Kong, Hong Kong)
Elisa Chan(The Chinese University of Hong Kong, Hong Kong)
Lisa Wan(The Chinese University of Hong Kong, Hong Kong)

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