IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS? - koreascholar

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IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS?

Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442521

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.370-374

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Showrooming Product Performance Risks Omnichannel Shopping

저자

Jung-Hwan Kim(University of South Carolina, USA)
Angie Lee(Auburn University, USA)
Hanna Lee(North Carolina State University, USA)
Ui-Jeen Yu(Illinois State University, USA)

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