SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS - koreascholar

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SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS

Bryan Usrey, Hiroaki Saito

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442524

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.378

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Anthropomorphism Robots Warmth Competence and Service Failure

저자

Bryan Usrey(Ritsumeikan Asia Pacific University, Japan)
Hiroaki Saito(Ritsumeikan Asia Pacific University, Japan)

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