RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION - koreascholar

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RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION

Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim

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URLhttps://db.koreascholar.com/Article/Detail/442525

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.379

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI InfluencerParasocial RelationshipsTravel Intentions

저자

Gyeonghyun Jo(Changwon National University. Republic of Korea)
Jaehun Kim(Changwon National University. Republic of Korea)
Qi Jiang(Changwon National University. Republic of Korea)
Kyung Hoon Kim(Changwon National University. Republic of Korea)

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