TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS - koreascholar

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TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS

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URLhttps://db.koreascholar.com/Article/Detail/442526

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.380

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative AI Questioning Support Tool Digital Transformation Hotel Marketing Creativity

저자

Rosanna Leung(National Kaohsiung University of Hospitality and Tourism, Taiwan)

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